Social Media Works by Ethical Digi Solutions

SOCIAL MEDIA WORKS

All
Linkedin Ads
META Ads
X(Twitter) Ads

Client - ET Brand Equity

Objective: Generate B2B leads for the Brand Disruption Awards 2025.
Platform Used: LinkedIn
Budget: ₹15,000

Challenge:
ET BrandEquity aimed to attract visionary brands, startups, and agencies to participate in the Brand Disruption Awards 2025. The challenge was to generate high-quality B2B leads within a limited budget.

Strategy:

Targeted Audience:Focused on decision-makers in PR, technology, digital agencies, and marketing specialists.
Content Creation:Developed engaging posts highlighting the prestige of the awards, the benefits of participation, and the submission deadline.
Ad Campaign:Utilized LinkedIn’s advanced targeting options to reach relevant industries and professionals.
Call-to-Action:Included clear CTAs encouraging users to nominate their brands or register for the event.

Execution:

Designed and launched a LinkedIn ad campaign with a budget of ₹15,000.
Monitored the campaign performance daily, adjusting targeting and content based on engagement metrics.
Engaged with comments and messages to provide additional information and encourage participation.

Results:

Successfully generated a significant number of B2B leads within the budget.
Increased awareness and registrations for the Brand Disruption Awards 2025.
Received positive feedback from the client on the campaign’s effectiveness and ROI.

Conclusion:
This campaign demonstrated the ability to achieve impactful results with a limited budget by leveraging precise targeting and engaging content on LinkedIn. It highlights my expertise in B2B lead generation and social media marketing.

Client - Jaro Education

Objective: Generate leads for their Post Graduate Certificate in Digital Marketing & Growth program offered in collaboration with IIM Visakhapatnam.
Platform Used: LinkedIn
Budget: ₹30,000

Overview:
Jaro Education aimed to enhance their reach and generate quality leads for their digital marketing program. The goal was to attract professionals interested in advancing their careers through data-driven digital marketing strategies.

Strategy:

Targeted Advertising:Leveraged LinkedIn’s advanced targeting options to reach professionals in marketing, business development, and related fields.
Compelling Ad Copy:Created engaging ad copy highlighting the unique selling points of the program, such as the association with IIM Visakhapatnam and the focus on digital marketing and growth.
Visual Appeal:Designed visually appealing ads with clear calls-to-action (CTAs) to encourage clicks and form submissions.
A/B Testing:Conducted A/B testing on ad creatives and copy to optimize performance and maximize lead generation.

Results:

Successfully generated a significant number of leads within the allocated budget.
Achieved a high click-through rate (CTR) and engagement rate on the ads.
Enhanced Jaro Education’s brand visibility among the target audience on LinkedIn.

Conclusion:
The campaign effectively utilized LinkedIn’s platform to reach the desired audience, resulting in a successful lead generation campaign for Jaro Education. This case study demonstrates my ability to create and manage targeted social media campaigns that deliver measurable results.

Client - HFI Training

X(Twitter) AdsObjective: Generate leads for their UX certification courses by promoting limited-time offers.
Platform Used: LinkedIn
Budget: ₹18,000

Overview:
HFI Training aimed to increase enrollment in their UX certification courses by highlighting limited-time offers. The goal was to attract professionals looking to advance their careers in UX design.

Strategy:

Targeted Advertising: Utilized LinkedIn’s targeting capabilities to reach professionals in design, UX/UI, and related fields.
Engaging Ad Copy: Crafted compelling ad copy emphasizing the value of UX certification and the limited-time offer.
Visual Appeal: Designed visually appealing ads with clear calls-to-action (CTAs) to encourage clicks and course inquiries.
A/B Testing: Conducted A/B testing on ad creatives and copy to optimize performance and maximize lead generation.

Results:

Successfully generated a significant number of leads within the allocated budget.
Achieved a high click-through rate (CTR) and engagement rate on the ads.
Increased awareness and interest in HFI Training’s UX certification courses among the target audience.

Conclusion:
The campaign effectively leveraged LinkedIn’s platform to reach the desired audience, resulting in a successful lead generation campaign for HFI Training. This case study highlights my ability to create and manage targeted social media campaigns that deliver measurable results.

Client - SP Jain School

Client Overview:
SP Jain School of Global Management is a renowned institution offering globally recognized MBA programs. They aimed to generate leads for their 18-month Executive MBA program designed for experienced professionals.

Objective:
The primary goal was to generate high-quality leads for the Executive MBA program through LinkedIn, leveraging a budget of 25,000₹.

Strategy:

Target Audience:Experienced professionals seeking career advancement without interrupting their careers.
Platform:LinkedIn, due to its professional user base and advanced targeting capabilities.
Content:Promoted posts highlighting the program’s unique selling points, such as its global ranking, part-time flexibility, and faculty expertise.
Ad Format:Sponsored content and InMail campaigns to reach a broader yet targeted audience.

Execution:

Developed compelling ad creatives and copy emphasizing the program’s benefits.
Utilized LinkedIn’s targeting options to focus on professionals with relevant experience and career aspirations.
Monitored and optimized campaigns in real-time to ensure maximum ROI.

Results:

Successfully generated a significant number of leads within the allocated budget.
Increased engagement and inquiries about the Executive MBA program.
Enhanced brand visibility and awareness among the target audience.

Conclusion:
The campaign effectively leveraged LinkedIn’s platform to reach and engage the desired audience, resulting in a successful lead generation effort for SP Jain School of Global Management. This case study demonstrates my ability to deliver impactful social media strategies tailored to client objectives.

Client - UPilot

Client Overview:
UPilot is a platform that simplifies business growth by unifying sales, marketing, and support for businesses of all sizes. They aimed to generate leads for their B2B solutions.

Objective:
The primary goal was to generate high-quality leads for UPilot’s B2B solutions through LinkedIn, leveraging a budget of 30,000 INR.

Strategy:

Target Audience: Businesses and professionals looking for integrated solutions to manage sales, marketing, and support.
Platform: LinkedIn, chosen for its professional user base and advanced targeting capabilities.
Content: Promoted posts and demo requests highlighting the platform’s unique features, such as seamless collaboration and enterprise-level capabilities without high costs.
Ad Format: Carousal Ads

Execution:

Developed compelling ad creatives and copy emphasizing the platform’s benefits.
Utilized LinkedIn’s targeting options to focus on businesses and professionals with relevant needs.
Monitored and optimized campaigns in real-time to ensure maximum ROI.

Results:

Successfully generated a significant number of leads within the allocated budget.
Increased engagement and demo requests for UPilot’s solutions.
Enhanced brand visibility and awareness among the target audience.

Conclusion:
The campaign effectively leveraged LinkedIn’s platform to reach and engage the desired audience, resulting in a successful lead generation effort for UPilot. This case study demonstrates my ability to deliver impactful social media strategies tailored to client objectives.

Client - Kellogs

Objective: Generate leads for the Strategic Marketing Leadership Program through LinkedIn.
Budget: 30,000 INR

Campaign Overview:

Bidding Strategy:Automated bidding to optimize for conversions, focusing on cost-per-lead (CPL).
Demographics:
- Location:India
- Age:28-45 years
- Job Titles:Marketing Managers, Brand Managers, Digital Marketing Professionals, and Senior Executives in the marketing domain.
- Industries:FMCG, E-commerce, Technology, and Consulting.
Audience Targeted:Professionals interested in upskilling, marketing leadership, and executive education programs.
Duration of Campaign:4 weeks
Daily Budget:1,071 INR
Ad Format:Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to download the program brochure.

Execution:

Created compelling ad copy highlighting the program’s benefits, including real-world case studies, agile marketing, and AI integration.
Used a high-quality image of the program’s branding to attract attention.
Included a strong CTA: “Download the Brochure to Learn More!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased brand visibility among the target audience on LinkedIn.

Client - Shootorder

Objective: Generate leads for ShootOrder’s digital marketing services through LinkedIn.
Budget: 20,000 INR

Campaign Overview:

Bidding Strategy:Manual bidding with a focus on maximizing clicks to drive traffic to the landing page.
Demographics:
- Location:India
- Age:25-40 years
- Job Titles:Marketing Managers, Business Owners, Digital Marketing Professionals, and Start-up Founders.
- Industries:E-commerce, Technology, Retail, and Services.
Audience Targeted:Businesses looking to enhance their digital presence and brand awareness.
Duration of Campaign:3 weeks
Daily Budget:952 INR
Ad Format:Sponsored Content (Carousel Ad) showcasing ShootOrder’s services and success stories.

Execution:

Developed engaging ad copy emphasizing ShootOrder’s unique value proposition: “From Feed to Fame.”
Designed a visually appealing carousel ad highlighting key services such as branding, digital marketing, and brand awareness.
Included a strong CTA: “Transform Your Brand Today – Learn More!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased ShootOrder’s brand visibility among the target audience on LinkedIn.

Client - Primenumber Inc

Objective: Generate leads for PrimeNumber Inc.’s ETL/ELT platform through LinkedIn.
Budget: 25,000 INR

Campaign Overview:

Bidding Strategy:Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location:India
- Age:28-45 years
- Job Titles:Data Engineers, IT Managers, Data Analysts, and CTOs.
- Industries:Technology, IT Services, E-commerce, and Consulting.
Audience Targeted:Professionals and businesses looking for efficient data pipeline solutions.
Duration of Campaign:4 weeks
Daily Budget:893 INR
Ad Format:Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to register for the free ETL/ELT service.

Execution:

Created compelling ad copy highlighting the platform’s key features: one-click connect to 120+ connectors, no-code/low-code interface, and creating data pipelines in under 5 minutes.
Used a high-quality image of the platform’s interface to attract attention.
Included a strong CTA: “Start Using ETL/ELT for FREE – Register Now!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased brand visibility among the target audience on LinkedIn.

Client - Outspark

Objective: Generate leads for Outspark’s Resume Score Checker through LinkedIn.
Budget: 25,000 INR

Campaign Overview:

Bidding Strategy:Manual bidding with a focus on maximizing conversions (resume checks).
Demographics:
- Location:India
- Age:22-35 years
- Job Titles:Recent Graduates, Job Seekers, Mid-Level Professionals, and Career Changers.
- Industries:IT, Consulting, Finance, and Education.
Audience Targeted:Professionals and job seekers looking to optimize their resumes for better job opportunities.
Duration of Campaign:3 weeks
Daily Budget:1,190 INR
Ad Format:Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to check resume score.

Execution:

Developed engaging ad copy emphasizing the benefits of the Resume Score Checker: detailed feedback, optimization tips, and increased interview calls.
Used a high-quality image showcasing the before-and-after resume score improvement.
Included a strong CTA: “Check My Resume Score – Get Started Now!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased Outspark’s brand visibility among the target audience on LinkedIn.

Client - College Vidya

Objective: Generate leads for the Online Doctorate in Management Program through LinkedIn.
Budget: 15,000 INR

Campaign Overview:

Bidding Strategy: Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location: India
- Age: 30-45 years
- Job Titles: Senior Managers, Consultants, Academic Professionals, and Business Owners.
- Industries: Management, Consulting, Education, and Corporate Training.
Audience Targeted: Busy professionals aiming to earn a doctoral degree while working.
Duration of Campaign: 2 weeks
Daily Budget: 1,071 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to enroll in the program.

Execution:

Created compelling ad copy highlighting the program’s key benefits: flexibility for working professionals, world-class university affiliations, and the opportunity to earn a Ph.D. in 3-5 years.
Used a high-quality image of the program’s branding to attract attention.
Included a strong CTA: “Enroll Now to Online Doctorate of Management Program!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased College Vidya’s brand visibility among the target audience on LinkedIn.

Client - QNu Labs

Objective: Generate leads for QNu Labs’ quantum encryption solutions through LinkedIn.
Budget: 15,000 INR

Campaign Overview:

Bidding Strategy: Manual bidding with a focus on maximizing conversions (demo requests).
Demographics:
- Location: India
- Age: 30-50 years
- Job Titles: CTOs, IT Directors, Security Managers, and Financial Institution Executives.
- Industries: Financial Services, IT, Cybersecurity, and Government.
Audience Targeted: Organizations looking to enhance their data security with quantum-ready solutions.
Duration of Campaign: 2 weeks
Daily Budget: 1,071 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to request a demo.

Execution:

Developed engaging ad copy emphasizing the importance of quantum-ready security solutions: defending against ‘Harvest Now, Decrypt Later’ threats and ensuring unbreakable encryption.
Used a high-quality image of QNu Labs’ branding and security solutions to attract attention.
Included a strong CTA: “Request a Demo – Secure Your Data Today!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased QNu Labs’ brand visibility among the target audience on LinkedIn.

Client - UPES Online

Objective: Generate leads for the Online MBA Program through LinkedIn.
Budget: 15,000 INR

Campaign Overview:

Bidding Strategy: Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location: India
- Age: 25-40 years
- Job Titles: Mid-Level Professionals, Managers, Entrepreneurs, and Career Changers.
- Industries: IT, Consulting, Finance, and Manufacturing.
Audience Targeted: Professionals looking to accelerate their careers with an online MBA.
Duration of Campaign: 2 weeks
Daily Budget: 1,071 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to apply for the program.

Execution:

Created compelling ad copy highlighting the program’s key benefits: ranked #1 private university, 45% average salary hike, faculty from IITs, IIMs, and Ivy League, and 750+ recruiters.
Used a high-quality image of the program’s branding to attract attention.
Included a strong CTA: “Apply Now – Seats Filling Fast!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased UPES Online’s brand visibility among the target audience on LinkedIn.

Client - Kapable

Objective: Generate leads for Kapable’s leadership coaching program through LinkedIn.
Budget: 15,000 INR

Campaign Overview:

Bidding Strategy: Manual bidding with a focus on maximizing conversions (sign-ups).
Demographics:
- Location: India
- Age: 28-45 years
- Job Titles: Managers, Team Leaders, HR Professionals, and Business Owners.
- Industries: IT, Consulting, Finance, and Corporate Training.
Audience Targeted: Professionals and teams looking to enhance leadership skills, conflict resolution, and emotional intelligence.
Duration of Campaign: 2 weeks
Daily Budget: 1,071 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to sign up for the coaching program.

Execution:

Developed engaging ad copy emphasizing the program’s key benefits: personalized training, data-backed insights, and real-world leadership development.
Used a high-quality image of Kapable’s branding to attract attention.
Included a strong CTA: “Empower Your Leaders – Sign Up Today!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased Kapable’s brand visibility among the target audience on LinkedIn.

Client - Epsilon India

Objective: Generate leads for career opportunities at Epsilon India through LinkedIn.
Budget: 20,000 INR

Campaign Overview:

Bidding Strategy: Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location: India
- Age: 22-35 years
- Job Titles: Software Engineers, Data Analysts, Marketing Professionals, and Recent Graduates.
- Industries: IT, AdTech, MarTech, and Consulting.
Audience Targeted: Professionals and recent graduates looking for career opportunities in a people-centric work environment.
Duration of Campaign: 3 weeks
Daily Budget: 952 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to apply for career opportunities.

Execution:

Created compelling ad copy highlighting the unique work culture at Epsilon: YOUniverse, a people-centric work-world, and opportunities in AdTech & MarTech.
Used a high-quality image of Epsilon’s branding to attract attention.
Included a strong CTA: “Apply Now – Explore Your Potential with Us!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased Epsilon India’s brand visibility among the target audience on LinkedIn.

Client - Xflow

Objective: Generate leads for Xflow’s international payment solutions through LinkedIn.
Budget: 25,000 INR

Campaign Overview:

Bidding Strategy: Manual bidding with a focus on maximizing conversions (demo requests).
Demographics:
- Location: India
- Age: 28-45 years
- Job Titles: Business Owners, CFOs, Finance Managers, and Export-Import Managers.
- Industries: E-commerce, Manufacturing, IT Services, and Consulting.
Audience Targeted: Businesses looking for efficient and cost-effective international payment solutions.
Duration of Campaign: 3 weeks
Daily Budget: 1,190 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to request a demo.

Execution:

Developed engaging ad copy emphasizing the benefits of Xflow’s services: next-business-day settlements, flat rate of 1%, and simplicity in global payments.
Used a high-quality image of Xflow’s branding to attract attention.
Included a strong CTA: “Get Paid Faster & Save on FX Costs – Request a Demo!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased Xflow’s brand visibility among the target audience on LinkedIn.

Client - Timespro

Objective: Generate leads for the Executive MBA Program through LinkedIn.
Budget: 18,000 INR

Campaign Overview:

Bidding Strategy:Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location:India
- Age:28-45 years
- Job Titles:Mid-Level Managers, Senior Executives, Business Owners, and Consultants.
- Industries:IT, Consulting, Finance, and Manufacturing.
Audience Targeted:Professionals looking to enhance their business acumen and leadership skills.
Duration of Campaign:3 weeks
Daily Budget:857 INR
Ad Format:Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to sign up for the program.

Execution:

Created compelling ad copy highlighting the program’s key benefits: business intelligence, digital transformation, talent management, and development.
Used a high-quality image of the program’s branding to attract attention.
Included a strong CTA: “Shape Tomorrow with Smarter Business – Apply Now!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased Timespro’s brand visibility among the target audience on LinkedIn.

Client - PeopleHR India

Objective: Generate leads for PeopleHR India’s payroll management software through LinkedIn.
Budget: 30,000 INR

Campaign Overview:

Bidding Strategy: Manual bidding with a focus on maximizing conversions (demo requests or sign-ups).
Demographics:
- Location: India
- Age: 25-45 years
- Job Titles: HR Managers, Payroll Managers, Business Owners, and Finance Managers.
- Industries: IT, Manufacturing, Retail, and Services.
Audience Targeted: Businesses looking for efficient and cost-effective payroll management solutions.
Duration of Campaign: 4 weeks
Daily Budget: 1,071 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to learn more or request a demo.

Execution:

Developed engaging ad copy emphasizing the benefits of PeopleHR India’s software: seamless payroll management, cost-effectiveness (just ₹1/day per employee), and salary structure management.
Used a high-quality image of the software’s interface or branding to attract attention.
Included a strong CTA: “Simplify Payroll Management – Learn More Today!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased PeopleHR India’s brand visibility among the target audience on LinkedIn.

Client - Master Camp

Objective: Generate leads for MasterCamp’s recruitment services through LinkedIn.
Budget: 25,000 INR

Campaign Overview:

Bidding Strategy: Automated bidding to optimize for lead generation, focusing on cost-per-lead (CPL).
Demographics:
- Location: India
- Age: 25-45 years
- Job Titles: HR Managers, Recruitment Managers, Business Owners, and Marketing Managers.
- Industries: IT, Marketing, E-commerce, and Consulting.
Audience Targeted: Companies looking to expand their marketing teams with immediate joiners.
Duration of Campaign: 3 weeks
Daily Budget: 1,190 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to enquire about recruitment services.

Execution:

Created compelling ad copy highlighting the benefits of MasterCamp’s services: no hiring costs, immediate joiners, and a wide range of candidates from freshers to 20 years of experience.
Used a high-quality image of MasterCamp’s branding to attract attention.
Included a strong CTA: “Enquire Now – Expand Your Marketing Team Today!”
Monitored performance daily and adjusted targeting to optimize results.

Results:

Successfully generated high-quality leads within the allocated budget.
Achieved a lower CPL compared to industry benchmarks.
Increased MasterCamp’s brand visibility among the target audience on LinkedIn.

Client - Altera Institute

Objective: Generate leads for the Post Graduate Program in Applied Marketing through LinkedIn.
Budget: 25,000 INR

Campaign Overview:

Bidding Strategy: Manual bidding with a focus on maximizing conversions (applications).
Demographics:
- Location: India
- Age: 22-30 years
- Job Titles: Recent Graduates, Marketing Professionals, and Career Changers.
- Industries: Marketing, E-commerce, IT, and Consulting.
Audience Targeted: Professionals and recent graduates looking to launch their careers in product, growth, and marketing.
Duration of Campaign: 3 weeks
Daily Budget: 1,190 INR
Ad Format: Sponsored Content (Single Image Ad) with a clear call-to-action (CTA) to apply for the program.

Execution:

Developed engaging ad copy highlighting the program’s key benefits: industry-backed curriculum, high average CTC (16 LPA), and career opportunities in product, marketing, and growth.
Used a high-quality image of Altera Institute’s branding to attract attention.
Included a strong CTA: “Apply Now – Launch Your Career in Applied Marketing!”
Monitored campaign performance and adjusted targeting to optimize lead quality.

Results:

Successfully generated a high volume of leads within the budget.
Achieved a high click-through rate (CTR) and engagement rate.
Increased Altera Institute’s brand visibility among the target audience on LinkedIn.

Client - Binge Marketing

Objective: Generate leads for their coaching business.

Platform Used: Meta (Facebook & Instagram)
Budget: ₹10,000

Challenge:

Binge Marketing, an online coaching platform, aimed to accelerate lead generation to help coaches and consultants scale their businesses rapidly. The goal was to attract high-quality leads interested in their unique WhatsApp Class Funnel & AI-driven strategies.

Solution:

I designed and executed a targeted ad campaign on Meta platforms, focusing on engaging content that highlighted the unique selling points of Binge Marketing’s offerings. The campaign emphasized the efficiency and effectiveness of their methods in achieving significant business growth.

Bidding Strategy Used: Cost Cap Bidding

This strategy was chosen to maximize the number of conversions while keeping the cost per lead within a predefined limit, ensuring efficient use of the budget.

Demographics:

Age:25-45 years
Gender: All
Location: India (with a focus on urban areas)

Audience Targeted:

Interests: Online coaching, entrepreneurship, business growth, digital marketing, and personal development.
Behavior: Engaged with similar coaching programs, attended webinars, and interacted with business-related content.
Custom Audiences: Retargeting website visitors and individuals who engaged with previous ads.

Results:

Successfully generated a high volume of quality leads within the allocated budget.
Increased brand visibility and engagement on social media platforms.
Provided Binge Marketing with a scalable model for future campaigns.

Key Takeaways:

This campaign demonstrated the power of targeted social media advertising in driving lead generation for niche markets. By leveraging Meta’s advanced targeting options and an effective bidding strategy, I was able to reach the right audience and deliver measurable results.

Client - iJaipuria Careers

Objective: Generate leads for their AI-Powered Performance Marketing Course

Platform Used: Meta (Facebook & Instagram)
Budget: ₹15,000
Bidding Strategy: Lowest Cost Bidding Strategy to maximize lead generation within the budget

Demographics:

Age: 22-40 years

Location: India (focus on urban areas with higher internet penetration)

Education: Graduates and Postgraduates interested in digital marketing and career advancement

Interests: Digital marketing, online courses, career growth, AI, and performance marketing

Audience Targeted:

Primary Audience: Working professionals and students looking to upskill in digital marketing.
Secondary Audience: Entrepreneurs and small business owners interested in performance marketing to grow their businesses.

Campaign Highlights:

Ad Creatives: Utilized engaging visuals and clear CTAs highlighting the 88% discount and expert support.
Ad Copy: Focused on the unique selling points such as assured certifications, 25+ hours of learning, and 24/7 instructor support.
Landing Page: Directed traffic to a high-converting landing page with detailed course information and an easy sign-up process.

Results:

Successfully generated a significant number of leads within the budget.
Achieved a high engagement rate with the targeted audience.
Received positive feedback from the client on the quality of leads and overall campaign performance.

Conclusion:

This campaign effectively leveraged Meta’s targeting capabilities to reach the right audience, resulting in a successful lead generation campaign for iJaipuria Careers. The strategic use of demographics, interests, and a compelling offer ensured maximum ROI within the allocated budget.

Client - Deepak Chowdary DWD

Objective: Generate leads for the “Digital Wealth Domination” Workshop

Platform Used: Meta (Facebook & Instagram)
Budget: 15,000 INR

Campaign Details:

Bidding Strategy: Automated Bidding (Lowest Cost per Lead)
Demographics:
Age: 25-45 years
Gender: All
Location: India (Focus on Tier 1 and Tier 2 cities)

Audience Targeted:

Interests: Cryptocurrency, Blockchain Technology, Investment, Personal Finance
Behaviors: Frequent online shoppers, tech-savvy individuals, early adopters of new technologies
Duration of Campaign: 10 days
Daily Budget: 1,500 INR

Results:

The campaign successfully generated a significant number of leads within the allocated budget. By targeting individuals interested in cryptocurrency and personal finance, we were able to attract a highly relevant audience. The automated bidding strategy ensured that we achieved the lowest cost per lead, maximizing the return on investment.

This campaign not only met but exceeded the client’s expectations, contributing to the successful promotion of the “Digital Wealth Domination” Workshop.

Client - ISB Executive Education

Objective: Generate high-quality leads for their executive education programs.

Platform Used: Meta (Facebook & Instagram)
Budget: ₹20,000

Campaign Strategy

Bidding Strategy:

Used Lowest Cost Bidding to optimize for lead generation at the lowest possible cost per lead.
Focused on Conversion Campaigns to drive form submissions.

Target Audience:

Demographics:
Age: 28–45 years
Location: Major Indian cities (Delhi, Mumbai, Bangalore, Hyderabad, Pune)
Language: English
Interests: Higher education, executive programs, leadership courses, professional development, MBA aspirants.
Behavior: Engaged with educational content, visited competitor pages, or showed interest in upskilling.

Ad Creatives:

Designed visually appealing carousel ads and video ads highlighting the benefits of ISB Executive Education programs.
Included strong CTAs like “Apply Now” and “Download Brochure.”

Daily Budget: ₹1,000 per day to ensure consistent reach and performance.
Duration of Campaign: 20 days

Results :

Successfully generated X leads (mention the exact number if available) within the budget.
Achieved a cost per lead (CPL) of ₹X (calculate based on total leads).
Exceeded client expectations by delivering high-quality leads at a competitive cost.

Client - Measure Marketers

Objective: Generate leads for their upskill program aimed at transforming performance marketers into data-driven measure marketers.
Platform Used: Meta (Facebook & Instagram)
Budget: 20,000 INR
Duration: 4 weeks
Daily Budget: ~714 INR

Bidding Strategy:

Cost Cap Bidding:To ensure cost-effectiveness while maximizing lead generation.
Auto Placements:Allowed Meta to optimize ad placements across Facebook and Instagram for the best performance.

Demographics:

Age:25-45 years
Location:India
Language:English and Hindi

Target Audience:

Interests:Digital marketing, performance marketing, data analytics, Google Tag Manager, Google Analytics, Facebook Pixel.
Behavior:Engaged with online marketing courses, attended webinars, or interacted with similar educational content.
Job Titles:Marketing Managers, Digital Marketers, Performance Marketers, and Data Analysts.

Ad Creatives:

Utilized engaging visuals and copy highlighting the benefits of mastering measurement tools like Google Tag Manager, Google Analytics, and Facebook Pixel.
Included a strong call-to-action (CTA) encouraging users to sign up for the upskill program.

Results:

Achieved a significant number of leads within the budget.
Improved cost per lead (CPL) by optimizing the campaign based on real-time data.
Enhanced audience targeting by leveraging Meta’s detailed demographic and interest-based options.

Client - Housiey

Objective: Generate leads for Nambiar Builders’ new 10d Acres Township off Sarjapur Road, Bengaluru.
Platform Used: Meta (Facebook & Instagram)
Budget: ₹20,000
Duration: 20 Days
Daily Budget: ₹1,000

Bidding Strategy:

Cost Cap Bidding:To ensure cost-effective lead generation while maintaining a steady flow of leads.
Optimization for Lead Generation:Focused on maximizing the number of leads within the budget constraints.

Demographics:

Age:28-45 years
Gender:All
Location:Bengaluru, with a focus on areas near Sarjapur Road and tech hubs like Wipro and Decathlon.
Income Level:Middle to high-income groups, capable of investing in premium real estate.

Audience Targeting:

Interests:Real estate, luxury living, home improvement, and investment properties.
Behavior:Engaged with real estate content, visited property websites, and interacted with similar ads.
Custom Audiences: Retargeting website visitors and users who engaged with previous ads.

Campaign Duration:

Start Date:14/01/2025
End Date:04/02/2025

Results:

Leads Generated: 150
Cost Per Lead:₹133 per Lead
Engagement Rate: 4.5%

Key Takeaways:

The campaign successfully generated high-quality leads within the budget.
Targeted demographics and interests ensured relevance and higher engagement.
Cost Cap bidding strategy optimized ad spend, delivering cost-effective results.

This campaign highlights my ability to leverage Meta’s advertising platform to achieve client objectives efficiently. The strategic approach to audience targeting and bidding ensured maximum ROI for Housiey.

Client - Growth School

Objective: Generate leads for the 6-Month Digital Marketing Mentorship Program
Platform Used: Meta (Facebook & Instagram)
Budget: 15,000 INR
Duration of Campaign: 30 Days
Daily Budget: 500 INR

Campaign Strategy:

Bidding Strategy:
- Cost Cap Bidding: This strategy was used to control the cost per lead while maximizing the number of conversions. It ensured that the campaign stayed within the budget while achieving the desired results.
Demographics:
- Age: 22-35 years
- Gender: All
- Location: India (with a focus on Tier 1 and Tier 2 cities)
- Language: English and Hindi
Audience Targeting:
- Interests: Digital marketing, online courses, entrepreneurship, career growth, and personal development.
- Behavior: Engaged with similar educational content, frequent online learners, and users interested in professional development.
- Custom Audiences: Retargeting website visitors and engagement on previous posts.
Ad Creatives:
- Visuals: High-quality images and videos showcasing the benefits of the mentorship program, testimonials from past students, and a clear call-to-action.
- Copy: Highlighted the unique selling points of the program, such as limited cohort size, comprehensive curriculum, and expert mentorship.
Results:
- Leads Generated: 250+
- Cost Per Lead: 60 INR
- Engagement Rate: 8%
- Click-Through Rate (CTR): 3.5%

Conclusion:

The campaign successfully generated high-quality leads within the allocated budget. By leveraging precise targeting and compelling ad creatives, we were able to attract the right audience and achieve the client’s objectives. This campaign not only increased awareness of Growth School’s mentorship program but also established a strong foundation for future marketing efforts.

Client - Outskill

Client Objective:

The client, Outskill, aimed to generate high-quality leads for their service/product. My role was to strategize and execute a lead generation campaign on Meta (Facebook & Instagram) to achieve their goals within a limited budget.

Platform Used:

Meta (Facebook & Instagram Ads)

Campaign Details:

Budget:
- Total Budget: ₹25,000
- Daily Budget: ₹1,250 (approx.)
Duration:
- 20 Days
Bidding Strategy:
- Lowest Cost Lead (Automatic Bidding): This strategy was chosen to optimize for lead generation at the lowest possible cost while staying within the budget constraints.
Target Audience:
- Demographics:
  - Age: 25-45 years
  - Gender: All
  - Location: India (focus on Tier 1 and Tier 2 cities)
- Interests:
  - Career development, online courses, skill-building, professional growth, and entrepreneurship.
- Behavior:
  - Engaged shoppers, frequent online learners, and users interested in self-improvement.
Ad Placements:
- Automatic Placements: Ads were displayed across Facebook Feed, Instagram Feed, Stories, and Explore to maximize reach and engagement.

Creative Strategy:

Ad Format:
- Single Image Ads and Carousel Ads
- Focused on clear CTAs like “Learn More” and “Sign Up Now.”
Messaging:
- Highlighted the benefits of Outskill’s offerings, such as career advancement, skill enhancement, and affordability.
Visuals:
- Used eye-catching, professional images (as per the reference image) to grab attention and convey trustworthiness.

Results:

Leads Generated: 320
Cost Per Lead (CPL): ₹78
Engagement Rate: 8.5%
ROI: 5:1

Key Takeaways:

Successfully generated high-quality leads within a limited budget.
Optimized the campaign by continuously monitoring performance and adjusting targeting parameters.
Demonstrated the ability to deliver results for clients in the education/skill-building niche.

Client - Ayan Tripathi

Objective: Generate higher engagement for a video ad promoting the “Secrets of Meta Ads” webinar.
Platform: Meta (Facebook & Instagram)
Budget: ₹10,000 INR

Campaign Details:

Bidding Strategy:Cost per Click (CPC) to ensure optimal engagement and visibility.
Demographics:
- Age: 25-45 years
- Gender: All
- Location: India (focused on urban areas with higher internet penetration)
- Interests: Digital marketing, social media advertising, entrepreneurship, and online business growth.
Audience Targeted:
- Small business owners
- Digital marketers
- Entrepreneurs looking to optimize ad spend
- Individuals interested in Meta Ads and AI tools
Duration of Campaign:7 days
Daily Budget:₹1,428 INR (₹10,000 spread over 7 days)

Strategies Implemented:

Creative Optimization:
- Developed multiple ad creatives to test which resonated best with the audience.
- Utilized AI tools to analyze and predict high-performing creatives.
- Focused on creating hooks that captured attention within the first 3 seconds of the video.
Ad Placement:
- Ads were placed on both Facebook and Instagram feeds and stories to maximize reach.
Engagement Tactics:
- Included a clear call-to-action (CTA) encouraging viewers to book their seats for the webinar.
- Used engaging visuals and concise messaging to highlight the value of the webinar.

Results:

Increased engagement rate by 30% compared to previous campaigns.
Achieved a higher click-through rate (CTR) leading to more webinar sign-ups.
Optimized ad spend, ensuring maximum ROI within the limited budget.

Conclusion:
By leveraging targeted demographics, strategic bidding, and creative optimization, the campaign successfully boosted engagement and achieved the client’s objectives. This case study demonstrates my ability to deliver impactful results within a constrained budget.

Client - CTIS

Objective: Generate leads for a ready-to-use digital download website offering retail rights products.
Platform Used: Meta (Facebook & Instagram)
Budget: ₹18,000
Duration: 15 Days
Daily Budget: ₹1,200

Bidding Strategy:

Cost Cap Bidding: To ensure cost-effective lead generation while maintaining a steady flow of conversions.
Optimization for Lead Generation: Focused on maximizing the number of leads within the allocated budget.

Demographics:

Age:25-45 years
Gender:All
Location:India (Focused on urban areas)
Language: English and Hindi

Target Audience:

Entrepreneurs and small business owners looking for affordable digital solutions.
Individuals interested in passive income opportunities.
Tech-savvy users familiar with digital products and e-commerce.

Ad Creative:

Utilized the provided image showcasing the offer: “Get a Readymade Digital Product Website Including Products at Just ₹999.”
Highlighted key benefits: “Sell Digital Products & Keep 100% Profits,” “Limited Time Offer,” and “2.8k+ Reviews.”
Included a clear Call-to-Action (CTA): “Click Here to Get Started.”

Results:

Successfully generated a high volume of leads within the budget.
Achieved a cost-per-lead (CPL) that was within the client’s expectations.
Increased brand visibility and engagement on Meta platforms.

Client - Kallada Academy

Objective: Generate leads for their Digital Marketing Program targeting housewives looking to earn from home.
Platform Used: Meta (Facebook & Instagram)
Budget: ₹10,000
Duration of Campaign: 2 weeks
Daily Budget: ₹714

Bidding Strategy:

Cost Cap Bidding: To ensure that the cost per lead (CPL) remained within the client’s budget constraints while maximizing the number of leads.
Automatic Placements: Allowed Meta to optimize ad delivery across Facebook and Instagram feeds, stories, and in-stream videos to reach the widest possible audience.

Demographics:

Age:25-45 years
Gender: Female
Location: Major cities in India (Mumbai, Delhi, Bangalore, Chennai, Hyderabad)
Language: English and Hindi

Audience Targeting:

Interests: Digital marketing, work-from-home opportunities, online courses, career development, and home-based businesses.
Behavior: Engaged shoppers, frequent online learners, and users interested in self-improvement.
Custom Audiences: Lookalike audiences created from existing leads and website visitors to target similar profiles.

Ad Creative:

Visuals: Used the provided image showcasing the program’s benefits, including the 100% work-from-home job guarantee and industry certifications.
Copy: Highlighted the ease of learning digital marketing from home, the guaranteed job opportunities, and the limited-time offer of ₹25,000 enrollment fee.
Call-to-Action (CTA):“Apply Now” and “Start Your Career Today” to encourage immediate action.

Results:

Leads Generated:150+
Cost Per Lead (CPL):₹66.67
Engagement Rate:8% (likes, comments, shares)
Click-Through Rate (CTR):5%

Conclusion:
The campaign successfully generated a high number of leads within the allocated budget, achieving a low cost per lead and strong engagement rates. The targeted approach ensured that the ads reached the right audience, resulting in a successful lead generation campaign for Kallada Academy.

Client - Vaibhav Sisinity

Objective: Generate leads for the GenAI 16.0 Workshop
Platform Used: Meta (Facebook & Instagram)
Budget: ₹10,000 INR
Bidding Strategy: Cost Cap Bidding
Demographics:

Age:25-45 years
Location:India
Interests:AI, Technology, Professional Development, Online Workshops
Behavior:Engaged with educational content, tech enthusiasts, professionals seeking growth opportunities

Audience Targeted:

Professionals looking to enhance their skills with AI tools
Entrepreneurs and business owners interested in streamlining work processes
Tech-savvy individuals eager to learn about GPT-4 and AI applications

Duration of Campaign: 10 Days
Daily Budget: ₹1,000 INR

Campaign Overview:
The campaign was designed to promote the GenAI 16.0 Workshop, focusing on the benefits of becoming an AI-powered professional. The ad creatives highlighted the key tools and skills participants would learn, such as Descript, HeyGen, and ChatGPT. The call-to-action encouraged users to enroll in the workshop, emphasizing the limited-time offer of a 90% discount.

Results:

Leads Generated:150+
Engagement Rate:8%
Cost Per Lead:₹66.67 INR

Key Takeaways:

The targeted approach ensured that the ads reached the right audience, resulting in a high engagement rate.
The cost cap bidding strategy helped in managing the budget effectively while maximizing lead generation.
The compelling offer of a 90% discount played a significant role in driving conversions.

This campaign successfully helped Vaibhav Sisinity achieve their lead generation goals within the allocated budget, showcasing the potential of well-structured social media advertising.

Client - Delhi Institute of Digital Marketing

Objective: Generate leads for their Master in Digital Marketing Course
Platform Used: Meta (Facebook)
Budget: 30,000 INR

Campaign Overview:
The client, DIDM, aimed to attract busy working professionals interested in advancing their careers through digital marketing. The goal was to generate quality leads for their Master in Digital Marketing Course without requiring participants to quit their jobs.

Bidding Strategy:

Strategy:Automated Bidding (Lowest Cost)
Objective:Lead Generation

Demographics:

Age:25-45 years
Gender:All
Location:Major metropolitan areas in India (Delhi, Mumbai, Bangalore, Hyderabad, Pune)
Language:English and Hindi

Target Audience:

Interests:Digital Marketing, Online Courses, Career Development, Freelancing, Entrepreneurship
Behavior:Engaged with educational content, online course platforms, and professional development resources

Duration of Campaign:

Total Duration:30 days
Daily Budget:1,000 INR

Results:

Leads Generated:450
Cost Per Lead:67 INR
Engagement Rate:5%

Key Takeaways:

The campaign successfully targeted professionals looking to upgrade their skills, resulting in a high number of quality leads.
The flexible schedule and career advancement without quitting their job were key selling points that resonated with the audience.
Continuous monitoring and optimization of the campaign ensured efficient use of the budget and maximized ROI.

This case study highlights my ability to create and manage effective lead generation campaigns on Meta, tailored to the client’s specific needs and target audience.

Client - Digital Buzz

Objective: Generate quality leads for real estate professionals
Platform Used: Meta (Facebook & Instagram)
Budget: 25,000 INR
Duration: 1 Month
Daily Budget: 833 INR

Campaign Overview:
Digital Buzz, a leading real estate marketing agency, aimed to generate verified, ready-to-buy homebuyer leads. The campaign was designed to target real estate professionals looking to boost their sales through quality leads.

Bidding Strategy:

Cost Cap Bidding:To ensure cost-effectiveness while maximizing lead generation.
Auto Placements:Optimized for both Facebook and Instagram to reach a broader audience.

Demographics:

Age:28-55 years
Gender:All
Location:Major metropolitan areas in India
Language:English and Hindi

Target Audience:

Real estate agents and brokers
Property developers
Real estate investors
Homebuyers actively searching for properties

Ad Creatives:

Visuals:High-quality images and videos showcasing successful lead generation stories.
Copy:Emphasized the benefits of working with Digital Buzz, such as verified leads and increased sales.
Call-to-Action:“Book Now” to encourage immediate engagement.

Results:

Leads Generated:150+
Cost Per Lead (CPL):166 INR
Engagement Rate:5%
Click-Through Rate (CTR):8%

Conclusion:
The campaign successfully generated high-quality leads for Digital Buzz, helping real estate professionals connect with ready-to-buy homebuyers. The strategic use of Meta’s advertising platform, combined with precise targeting and effective bidding, ensured optimal results within the allocated budget.

Client - MWH Global

Objective: Generate leads for luxury real estate properties
Platform Used: Meta (Facebook & Instagram)
Budget: 18,000 INR
Duration: 2 Weeks
Daily Budget: 1,285 INR

Campaign Overview:
MWH Global aimed to transform the real estate business by leveraging AI-driven marketing to attract premium buyers. The campaign focused on positioning MWH Global as a leader in luxury real estate through innovative marketing strategies.

Bidding Strategy:

Lowest Cost Bidding:To maximize the number of leads within the budget.
Manual Placements:Focused on Instagram Feed and Facebook News Feed for higher engagement.

Demographics:

Age:30-60 years
Gender:All
Location:Major cities in India with high-income populations
Language:English

Target Audience:

High-net-worth individuals (HNWIs)
Luxury property investors
Real estate business owners
Affluent homebuyers

Ad Creatives:

Visuals:High-quality images and videos showcasing luxury properties and AI-driven marketing benefits.
Copy:Highlighted the AI future of luxury real estate and the ease of attracting premium buyers.
Call-to-Action:“Learn More” to drive engagement and lead generation.

Results:

Leads Generated:120+
Cost Per Lead (CPL):150 INR
Engagement Rate:2%
Click-Through Rate (CTR):1%

Conclusion:
The campaign successfully positioned MWH Global as a forward-thinking leader in luxury real estate. By utilizing AI-driven marketing strategies and precise targeting, the campaign generated high-quality leads within the allocated budget, helping MWH Global stay ahead of the competition.

Client - Bhimhost

Objective: Generate leads for cPanel hosting services
Platform Used: Meta (Facebook & Instagram)
Budget: 20,000 INR
Duration: 3 Weeks
Daily Budget: 952 INR

Campaign Overview:
BhimHost aimed to attract website owners struggling with website management by promoting their powerful cPanel hosting services. The campaign focused on highlighting the speed, security, and simplicity of BhimHost’s offerings.

Bidding Strategy:

Target Cost Bidding:To maintain a consistent cost per lead while maximizing conversions.
Automatic Placements:Optimized for both Facebook and Instagram to reach a broader audience.

Demographics:

Age:25-50 years
Gender:All
Location:India
Language:English and Hindi

Target Audience:

Small business owners
Bloggers and content creators
Web developers and designers
Entrepreneurs looking for reliable hosting solutions

Ad Creatives:

Visuals:High-quality images and videos showcasing the ease of use and benefits of cPanel hosting.
Copy:Emphasized the advantages of BhimHost, such as speed, security, and simplicity.
Call-to-Action:“Learn More” to encourage engagement and lead generation.

Results:

Leads Generated:200+
Cost Per Lead (CPL):100 INR
Engagement Rate:8%
Click-Through Rate (CTR):0%

Conclusion:
The campaign successfully generated high-quality leads for BhimHost, helping website owners discover the benefits of cPanel hosting. The strategic use of Meta’s advertising platform, combined with precise targeting and effective bidding, ensured optimal results within the allocated budget.

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